Not a day goes by without hearing the familiar phrase “when the economy recovers….”. Quite honestly, I think people that use that phrase are badly misinformed. There is no “when the economy recovers”, there is only “when the economic restructuring is more complete”. We are not in a recession alone, but in the midst of a restructuring of the business world we live in. Many market sectors will never “go back to the way business was in pre-recession periods”.  Real estate, banking, automotive and  media markets are only a few of the industries that will never be the same.

Even before the recession hit, these markets were under pressure to restructure (cognizant or not) and re-invent their business models. It was only a matter of time before high/uncompetitive costs caught up with GM. Likewise, cable and legacy TV networks have been under attack since the first video was streamed online; real estate prices were so out of touch with what the average person could actually afford for at least the last 10 years, the resultant unscrupulous lending practices (under pressure from the Federal Government) were always a recipe for disaster.

So – don’t “wait for the recovery” – learn what needs to change in your business or daily practices in order to survive in a new world. Those that wait for recovery will be waiting a very,very long time…