According to an article on MSNBC (http://lifeinc.msnbc.msn.com/_news/2010/09/14/5103056-coupon-clipping-craze-may-be-slowing)
“…Call us recessionistas, frugalistas or just plain cheap: The weak economy has forced American shoppers to look hard for good deals.
Coupon clipping faded during the early 2000s but enjoyed a huge resurgence in 2009. Americans redeemed 3.3 billion coupons for consumer goods that year, a 27 percent increase over the 2.6 billion redeemed in 2008. That may partly have been because there were more coupons available. Inmar says 367 billion coupons were distributed in 2009, the most in at least 20 years.When it comes to coupon use, consumers seem more interested in deals on bread and cheese rather than paper goods or sandwich bags….”

This presents an opportunity for web and sheet-fed printers to cash in on the coupon resurgence. Work with your clients to design products that can be used to sell the maximum number of coupons, so their ad revenue is maximized as well.