November 22, 2010
SAN FRANCISCO—Nov. 22, 2010— ForestEthics has released a report said to uncover the Sustainable Forestry initiative’s (SFI) industry-sponsored greenwashing in marketing wood and paper products. Titled “SFI: Certified Greenwash”, the report asserts that the SFI label primarily serves the interests of the timber, paper and forest products industries. Its centerpiece is a two-page infographic depicting the web of influence through which those industry interests dominate SFI.

“Greenwash is deception pure and simple,” said Aaron Sanger of ForestEthics. “Our report exposes SFI’s greenwash, an industry-sponsored scam that threatens our forests, communities, fresh water and wildlife.”

Among the report’s findings:

• Virtually all of SFI’s funding comes from the paper and timber industries.

• SFI’s most commonly used label, the Fiber Sourcing label, requires no chain-of-custody tracking of a product’s content or origins.

• Out of 543 audits of SFI-certified companies since 2004, not one acknowledges any major problem on issues—such as soil erosion, clearcutting, water quality, or chemical usage—that should be the focus of a ‘sustainable forestry’ program.

• In one case, the SFI audit team—which included only two auditors—spent just five days assessing an area larger than the entire state of Pennsylvania. They reported no violations of SFI standards and didn’t identify so much as a single opportunity for improvement.

• Board members representing SFI’s environmental and social sectors include Mike Zagata, former NY Gov. Pataki’s “most controversial agency head”, and Marvin Brown, who this October resigned as Oregon state forester amid accusations that his department conducted and tolerated environmentally-harmful forestry practices.

In March, ForestEthics mailed letters to Fortune 500 companies that rely heavily on direct mail to market their products and services, including companies from the insurance, financial services and telecommunications sectors. Citing public controversy about SFI’s deceptive “green” marketing practices, the letters offer ForestEthics’ expertise to help companies find legitimate ways to improve and promote the environmental attributes of their products.

Source: Press release.