Archive for the ‘ industry news ’ Category

The National Review has weighed in on the protectionist paper tariffs recently:

“…Ironically, just a week before the AFL-CIO attack, Ohio’s incumbent governor, Democrat Ted Strickland, was in Washington seeking special favors to protect a corporation whose actions could come right out of an Oliver Stone fever dream. That company, which Strickland mentioned by name in his testimony, is NewPage, an Ohio paper company. And like the fictitious Teldar Paper of Wall Street — the subject of Gekko’s infamous “Greed Is Good” speech — NewPage is owned by a rapacious hedge fund that is forcing the company to downsize, kill jobs, shut down plants, and bully other companies out of its market — all in the name of higher profits.
The hedge fund in question is none other than Cerberus Capital Management, a firm last seen driving another of its companies — Chrysler — into bankruptcy. Like its management of Chrysler, Cerberus’s ownership of NewPage has been nothing but trouble — but that didn’t stop Ted Strickland from going to Capitol Hill to lobby on its behalf. Following a business model that could be charitably described as “strangle the supply of paper in order to force up prices,” NewPage was a leading liquidator of jobs during the 2008 recession. It shut down six paper-making facilities in 2008 and refused to sell two formerly profitable plants to an eager buyer — thereby reducing the supply of paper in the marketplace.

But NewPage wasn’t content shutting down its own plants. It actually went to the trouble of buying other plants just to shut them down, too. These moves attracted wide condemnation from union leaders, whose pleas went unheeded. NewPage pocketed more than $300 million in federal handouts while still posting losses in the hundreds of millions of dollars — and quarterly losses increased by 60 percent even while its sales increased. This while its CEOs (it has had five of them in the past four years, only one of whom lasted a full year) walked away with multimillion-dollar severance packages. Other high-level executives banked millions of dollars in bonuses.

Which brings us to Strickland’s testimony. Contra his anti-corporate rhetoric in this campaign, Strickland is in fact lobbying for political protection for NewPage in the form of new protective tariffs tailored to ensure its interests. In doing this he risks not only his carefully cultivated image as an anti-corporate crusader but also (and more important) undermines the United States’ credibility as an honest partner in international trade relationships.
In his testimony, Strickland had this to say about the paper companies he was hoping to save:

Strickland made his case in terms of saving Ohio jobs and workers from the ravages of unfair international trade, but what he failed to mention was that he seeks trade sanctions so stiff and severe that both the Chinese and Indonesian governments are guaranteed to dispute them, even before they take effect, at the World Trade Organization. Retaliatory tariffs—which are sure to follow should Strickland get his way—could threaten thousands of American jobs and hurt millions of American consumers, in Ohio and around the country.

NewPage is the very type and model of a self-interested corporation that puts profit above all and isn’t ashamed to take political favors and government handouts in the course of doing business. That Strickland would go to back for such a corporation at all—much less defend it, by name, in federal testimony—while selling himself as the blue-collar champion of the working class is remarkable. That he does so while his allies compare his opponent to Gordon Gekko, who would be right at home in NewPage’s executive suite, suggests that he is either immune to irony or believes Ohio voters to be deaf, dumb, and illiterate. “Money never sleeps,” according to Gordon Gekko. Neither does hypocrisy.”

– Mytheos Holt covers Ohio for National Review Online’s Battle’10 blog.

September 21, 2010 WASHINGTON, DC—Sept. 21, 2010—Appleton Coated LLC, NewPage Corp. and Sappi Fine Paper North America, together with the United Steelworkers (USW), welcomed the Department of Commerce’s announcement of final antidumping and countervailing duty margins on coated paper imports from China and Indonesia.
Today’s announcement of final antidumping and countervailing duty margins sets out the tariffs that will be applied to unfairly traded imports of coated paper from China and Indonesia that benefited from subsidies or were dumped in the U.S. market. The Department of Commerce’s action updates the preliminary margins that were announced earlier in the consideration of the case which was filed jointly by the USW and the three companies.

The antidumping margins announced by DOC on imports from Indonesia were 20.13 percent and ranged from 7.6 to 135.83 percent on imports from China. Countervailing duties on products from Indonesia will be subject to tariffs of 17.94 percent and on Chinese imports range from 17.64 to 178.03 percent. If the ITC votes affirmatively in their upcoming injury determination, these rates will apply for the term of the relief. The ITC will vote on October 19 and the transmittal of its views to DOC will occur on November 4.

The companies and the USW filed unfair trade cases on September 23, 2009 with the U.S. Department of Commerce (DOC) and the U.S. International Trade Commission (ITC) alleging that certain coated paper from China and Indonesia had been dumped and subsidized resulting in injury to the domestic industry and its employees. The paper products covered by the petitions include coated paper in sheet form used in high-quality writing, printing and other graphic applications, with a GE brightness rating of 80 or higher and weighing up to 340 grams per square meter.

“Today’s announcement validates the allegations the industry made almost a year ago as to how Chinese and Indonesian coated paper exporters were engaged in unfair trade practices. Correction of the dumping and subsidization by the imposition of duties to offset the margins announced today will help provide some more certainty that a competitive market will exist in these products,” said Sandra Van Ert, president and chief executive officer of Appleton Coated LLC.

Leo Gerard, International President of the USW said, “Last week the International Trade Commission heard from the companies and their customers, the union and elected officials from around the country of the injury that has been inflicted by Chinese and Indonesian coated paper producers who are, to put it simply, cheating. They’ve engaged in unfair trade practices to advance their interests at the cost of production and jobs here in the U.S. Commerce’s decision today further validates their unfair pricing and sets the stage for final action to restore a competitive market.”

“Working together, the companies and the Steelworkers have fought for a fair and level playing field,” stated George Martin, president and chief executive officer of NewPage Corporation. “Today’s action is welcome news for the industry and its employees as they look to a future where they can compete fairly based on the quality of the products they produce, the investments that have been made in new technology, and sustainable forestry practices.”

Mark Gardner, president and chief executive officer of Sappi Fine Paper North America said, “Commerce’s recognition of the impact of dumped and subsidized products sends a message that our government is interested in restoring a competitive market in coated paper. We have presented before the International Trade Commission a clear and compelling case that these dumped and subsidized products have in fact injured our businesses, depriving our employees of enriching jobs. We are hopeful the Commission will recognize that injury in its final determination next month.”

“Our members work hard and play by the rules,” said Jon Geenen, USW International Vice President. “All they want is a fair chance to compete. This decision shows clearly what they’ve been up against in terms of unfair trade practices of the producers they have to compete against.”

“It’s time, once and for all, for us to have the rules of fair trade enforced and the government to stand up for their interests. The domestic industry has experienced capacity reductions and under-utilization resulting in the loss of jobs in communities all across the country. The petitions show that unfairly traded imports from China and Indonesia are a significant contributor to that underutilization of capacity, mill closures and resultant job loss,” said Geenen.

The three companies employ about 6,000 production workers represented by the USW at 20 paper mills operating in seven states.

About Appleton Coated
Appleton Coated, headquartered in Kimberly, WI, provides focused market leadership in premium coated and specialty paper products. The Appleton Coated product portfolio includes a range of commercial printing and book publishing papers marketed under the Utopia® brand as well as specialty and private label products. Known for their performance, aesthetics, and environmental attributes, Appleton Coated manufactures their products in a state-of-the-art facility in Combined Locks, Wisconsin, hosting the newest papermaking machine of its type in North America. For more information please visit our website at www.appletoncoated.com/.

About NewPage Corp.
Headquartered in Miamisburg, OH, NewPage Corp. is the largest coated paper manufacturer in North America, based on production capacity, with $3.1 billion in net sales for the year ended December 31, 2009. The company’s product portfolio is the broadest in North America and includes coated freesheet, coated groundwood, supercalendered, newsprint and specialty papers. These papers are used for corporate collateral, commercial printing, magazines, catalogs, books, coupons, inserts, newspapers, packaging applications and direct mail advertising.

NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, Wisconsin and Nova Scotia, Canada. These mills have a total annual production capacity of approximately 4.4 million tons of paper, including approximately 3.2 million tons of coated paper, approximately 1.0 million tons of uncoated paper and approximately 200,000 tons of specialty paper. For more information, visit www.NewPageCorp.com.

About Sappi Fine Paper North America
Sappi Fine Paper North America (SFPNA) is a leading North American producer of coated fine paper used in premium magazines, catalogues, books and high-end print advertising. Headquartered in Boston, MA, Sappi Fine Paper North America is known for innovation and quality. Its brand names, including McCoy, Opus, Somerset and Flo, are some of the industry’s most widely recognized and specified. SFPNA is a division of Sappi Limited (NYSE, JSE), a global company headquartered in Johannesburg, South Africa, with manufacturing operations on four continents in 10 countries, sales offices in 50 countries, and customers in over 100 countries around the world. Learn more about Sappi Fine Paper North America at: www.sappi.com/na/.

About the United Steelworkers
The United Steelworkers (USW) is a North American union headquartered in Pittsburgh that negotiates labor agreements representing 850,000 active workers employed in metals, mining, pulp, paper, timber, rubber, chemicals, glass, auto supply, energy producing industries, plus the service and professional sectors to include healthcare, municipalities and pharmaceuticals. For more information: www.usw.org/.

Source: Press release.

Unnerving Corruption

Perhaps it is a sign of the times. Or, maybe I have not paid attention in the past, but it seems like I am reading about more and more corruption in our industry than ever before. Yes, business is business, and some people are corrupt – period. However new articles are appearing on a regular basis in the trade journals about indictments, arrests, prison sentences handed down. All of these happening in the industry I have been associated with for 35 years, and cannot remember this many illegal activities. For example, just today I read:
“Newton man is sentenced to 3 years in prison for stealing more than $100K from business”
Published: Friday, September 10, 2010, 1:38 PM
FRANKLIN TOWNSHIP (Somerset) — A Newton man today was sentenced to three years in prison for taking more than $100,000 from a Somerset County printing business where he worked as the controller. David Hathaway, 51, apologized for his actions and defense lawyer asked Judge Paul Armstrong to give him a suspended sentence for the theft from Toppan Printing Co., a firm located in Franklin Township.
Attorney Drew Hurley insisted his client didn’t take the money for a lavish lifestyle, but to help support his family. They were struggling under debts that mounted when Hathaway was unemployed. “He did so to pay bills, not to go to Atlantic City, not to buy drugs,” Hurley said, adding that his client is bankrupt. “It was aberrant behavior.”

This was on the same page as:
Charges say Frank Russo traded printing business for political contributions
Updated: Thursday, September 09, 2010, 8:28 PM The Plain Dealer
The scheme: Russo traded public business for political contributions, according to prosecutors.
Russo is accused of using his official position, between 2005 and 2007, to funnel nearly $450,000 in county work to a printing company. Damir Blecic is not named, but matches the description of Public Employee 53, an employee in the auditor’s office with an interest in Business 34, described as a printing company located in Garfield Heights.
Critics of the printing transactions have said the work was done at inflated rates, and also noted that the county has its own printing operation. In exchange for the work from the county, according to the charges against Russo, the auditor’s employee contributed an unspecified sum to Russo’s political campaign. The charges also say Russo hired relatives of Public Employee 53 and “made personnel decisions” that benefited them. Those decisions are not spelled out. In addition, the charges say that, on or about May 5, 2006, Russo “caused to be paid” an invoice from the printing company to the auditor’s office for about $10,786.40. Federal prosecutors subpoenaed the printing records in November as part of the public corruption investigation.

I tend to believe we live in times where some will act out of desperation. In the meantime, our industry is getting a tarnished reputation which has nothing to do with us being “tree killers” or “environmental polluters”. We can’t afford this kind of bad press, especially right now…

More Paper Merchant Consolidations

On August 23rd Frank Parsons signed a letter of intent to sell their Fine Paper Divisions located in Maryland, Pennsylvania, and Virginia to Lindenmeyr Munroe. They are working to close on this transaction no later than September, 30th, 2010. According to their web site:
“Our name, Frank Parsons, will not change and our ability to serve the paper needs of our commercial customers will remain the same. Instead it will allow Frank Parsons to focus all of our energy on serving Corporate America.

Just like we have for the last 28 years, we’ll continue to provide state of the art business solutions and office products including:

* The full range of office product solutions
o This means paper plus all your other office products needs

* Technology products such as:
o Data center solutions
o Storage area networks

* Business services including:
o Managed print services
o Post-warranty maintenance
o Printer maintenance
o Media buy back
o Data eradication services”

In my opinion, the Personal Selling model (traditional print sales) does not work for digital. In spite of wanting to be “one stop shopping”, can you or any company afford to have you chasing and handling the details of a digital job that pays you $15-30 in commission? One Trip to a client will burn that in gas money…not to mention phone calls, proof reviews, RFQ, a lunch, etc.

The digital model, in my opinion, only works when it is a direct Internet sale with no human intervention. As a Salesperson, you could
direct them to the web, and then collect the equivalent of a referral fee without intervening; but you would have to be excluded from the rest of the production process and concentrate on non-digital. And, as you can read below, Salespeople are not very pleased when their company buys digital and expects them to sell it…for pennies in their pockets. This is an article excerpt I recently came across, and I couldn’t agree more…

Why Sales People HATE Selling Digital Printing
August 4, 2010       By Bill Farquharson

Sometimes, I don’t get what people don’t get about digital printing and VDP. Like when it first came out and Charlie Pesko et.al. ran around the continent yelling their “Emperor’s New Clothes” message, challenging anyone who didn’t see that vision. Now that those pie charts and graphs of yesterday have been downsized to reflect reality, we are faced with another “Don’t get it” moment: I don’t get why no one else but me sees why their sales reps won’t sell digital printing and VDP.

Imagine being in a sales meeting and the owner walks in. He’s jacked up and wears a smile from ear to ear. “Ladies and gentlemen,” he begins, “This is a big day in the history of our company. Today, we install the new Xerodigomapress 3000, a device that will put us in the race to capture digital and variable data print. Here to describe what your sales future looks like is our new digital sales savant, Bill Nevergonnahappen. Bill?”

“Thanks, Dick. Sales reps, this new device is going to push you from your comfort zone. You will no longer be calling on buyers, but instead, a whole new breed of potential clients. These people are in Marketing and Product Management. They’re owners and C levels. So, immediately, you are going to feel discomfort. Eventually, you will come across the IT Department. They know a lot more than you do, so prepare to feel stupid. Also, selling digital and VDP takes time. In fact, know that if the selling cycle for traditional print is 3-6 months, the selling cycle for digital and VDP is twice that. Plus, you can expect the average order size to be in the hundreds of dollars, meaning that according to Dick’s current sales compensation plan, you will see commissions in the tens of dollars (pause for dramatic affect).
“Thus, you can expect a solutions-driven sale made to someone who is smarter than you. It will take longer. You will sell less dollars for more work and make far less than you are used to. Remember, this is a team effort. My door is always open. Best of luck,” concludes Bill.

When the Economy Recovers…

Not a day goes by without hearing the familiar phrase “when the economy recovers….”. Quite honestly, I think people that use that phrase are badly misinformed. There is no “when the economy recovers”, there is only “when the economic restructuring is more complete”. We are not in a recession alone, but in the midst of a restructuring of the business world we live in. Many market sectors will never “go back to the way business was in pre-recession periods”.  Real estate, banking, automotive and  media markets are only a few of the industries that will never be the same.

Even before the recession hit, these markets were under pressure to restructure (cognizant or not) and re-invent their business models. It was only a matter of time before high/uncompetitive costs caught up with GM. Likewise, cable and legacy TV networks have been under attack since the first video was streamed online; real estate prices were so out of touch with what the average person could actually afford for at least the last 10 years, the resultant unscrupulous lending practices (under pressure from the Federal Government) were always a recipe for disaster.

So – don’t “wait for the recovery” – learn what needs to change in your business or daily practices in order to survive in a new world. Those that wait for recovery will be waiting a very,very long time…

More Paper Mill Price Increases

Today, yet another mill, Suzano Mills announced a price INCREASE effective August 15, 2010 of $2/cwt. The letter merely states there is an increase, and gives absolutely no explanation. Keep in mind that many economists would agree that we are in a deflationary mode (prices should be going DOWN, not up. Allow me to quote one of them:
“Four major considerations suggest that the past several quarters may be nothing more than an interlude in a more sustained economic downturn, with further negative quarters still ahead. Such an outcome will suppress inflation further and quite possibly lead to deflation. ” (http://www.marketoracle.co.uk/Article21046.html – 7/10/2010)
This increase is on the heels of many other mills increasing prices as well. I wish the Department of Commerce and Justice would worry more about paper mills engaging in collusion than worrying about taxing foreign imports and protecting their antiquated pricing models.

Protectionism in Print

According to Wikipedia:
Protectionism is the economic policy of restraining trade between states, through methods such as tariffs on imported goods, restrictive quotas, and a variety of other government regulations designed to discourage imports, and prevent foreign take-over of native markets and companies. This policy … contrasts with free trade, where government barriers to trade and movement of capital are kept to a minimum. The term is mostly used in the context of economics, where protectionism refers to policies or doctrines which protect businesses and workers within a country by restricting or regulating trade with foreign nations.”
On a micro level, and within the confines of our borders, the policy of protectionism is thriving in print. It manifests itself whenever “out of state” printers are penalized with a tariff penalty added to their bid (as do the states of Virginia and West Virginia); or when a Procurement Officer states “we favor local printers”.

The real questions are:

  • What are the economic and social benefits derived from the state with such policies?
  • Does it really keep the local printer in business?Regarding the second question, I would argue “no”. The printing and paper industries have been global industries for decades. Most recently, the escalation of the price of paper is largely because of the Chinese demand for pulp, at higher prices than U.S. domestic markets will pay.The escalation of the cost of paper affects our company in PA as much as it does a printer in West Virginia or Massachusetts. If material costs are rising (along with health care, energy, etc) companies that are less competitive (with or without the benefit of a competitors’ tariff) will not survive. If you are trying to secure local business, you already have the advantage of much lower freight costs, which can be a 5% advantage to begin with. Add in a tariff, and if you need a 10% advantage to get the order, and have to compete with out-of-state printers, and given the advancements in e-procurement (which can be a competitor or an ally), you will not survive.Regarding the advantages of supporting the local economy (and the societal benefits as well), one can argue the “trickle down”  of that money will only provide for a stronger state and local economy. But, if that printer is non-competitive in out of state proposals, how long will they survive? And how much more money will the state have spent in the meantime, trying to keep a business above water that was doomed to fail?

    Protectionism may work in the short run, but in the long run it only encourages inefficiencies and delays the inevitable:
    non-competitive companies always fail.

Our business is notorious for predatory pricing, printers always “beating each other up” on prices. This has contributed to the decline in print in all major metropolitan areas, since it’s too costly to operate in them at such low price points. But, low margins resulting from “price punching” eventually become unsustainable. In addition, privately owned firms have different motivations than public companies. In many cases, a private firm simply wants to employ relatives, have company cars and make “some profit”. But profit to them simply means paying more taxes. A public firm has to “hit higher numbers” or share prices drop, management options become valueless, the investment community lowers the stock rating, stakeholders get damaged. So, a public firm may have to achieve 10-15% Operating Cash Flow vs. a private company that is happy to squeak by with 3-5%. These are very different business models, with a different motivation by ownership. One of the problems we have in print is that the industry is comprised of all of these businesses with varying motivations and reasons for existence.

Sometimes, there are other reasons that prices are lower. Recently West Shores’  Printing President was convicted of illegally dumping hazardous waste into the Juniata river here in Pennsylvania.  He pleaded no contest to charges of dumping industrial waste, unlawful conduct and pollution of a waterway, The Patriot-News reported. A witness observed the dumping, wrote down the license plate number, and police discovered it belonged to a van owned by West Shore Printing. Tests identified the foam as a toxic chemical used in commercial printing.

So, if  your competitor is saving money (which provides lower prices) by illegal dumping or only being concerned about employing relatives, take solace in the fact that neither strategies work in the long run. Print is a very capital intensive business, and eventually you have to spend millions re-investing in those assets. With banks tightening credit lines and small business loans, good luck trying to secure a $2 Million loan for that new press when you are breaking even or only making a few percent in cash flow per year.

As mentioned in the last article, most certification programs focus on the adherence to a codified standard, without really benefiting the printing industry or the clients we serve. This may be about to change. The newest standard, SGP is a combination of continuous improvement programs and socially responsible printing. According to the SGP’s web site:

“The mission of the Sustainable Green Printing Partnership is to encourage and promote participation in the worldwide movement to reduce environmental impact and increase social responsibility of the print and graphic communications industry through sustainable green printing practices…

The SGP Partnership recognizes the following sustainable business practices as guiding principles to ensure continued viability and growth:

  • Employ, wherever and whenever possible, materials derived from renewable resources or with low environmental impact, maximizing recycling and recovery efforts with efficient utilization of renewable energy.
  • Encourage the adoption of changes within the supply chain by strongly recommending the use of raw materials that do not threaten or harm future generations.
  • Educate the customer and ultimate consumer regarding the benefits of a restorative economy.

Printers can be listed as a certified SGP Printer by meeting a set of criteria to establish performance standards.”

So, on a practical basis, if I develop an internal program to use less proofing paper and replace them with soft proofs displayed on a color calibrated monitor at the press, I have a qualified SGP project. The net result is that I save money by using less materials, and the environmental impact of our operations is lessened as well. That’s a definite win-win ! Now’s there’s a certification I can embrace, that can have a real impact on operations of printers everywhere.